Sunday, September 28, 2008

Italy & YouTube

The Italian Media Company- Mediaset is presenting a lawsuit against YouTube claiming that the video-sharing site distributed and exploited its commercial property,
Mediaset has accused YouTube finding at least 4,643 copies of its programming on YouTube on the date of June 10 after conducting a sample survey. They claim that the 4,643 copies of its programs represents approximately 325 hours of material.
It gets more outrageous, Mediaset, which is owned by the Berlusconi family. Silvio Berlusconi was the former Italian Prime Minister who owns a lot of private media holdings and also had control over the State media when he was Prime Minister, causing much uproar. Mediaset is claiming that its three Italian television networks have lost nearly 315,700 viewer days, which, in turn, represents lost advertising opportunities for its television programs.
Mediaset is seeking damages of at least 500 million euros ($779 MILLION US Dollars!!)

Honestly when I hear of lawsuits like this I just feel like all that matters in the end is money. Mediaset most likely has way too much money so why do they need anymore money. I get the copyright rules, everyone should be entilted to their work being protected. Maybe YouTube should give the credit to MediaSet and that will make everyone happy. but 779 MILLION dollars for lost damages? PLEASSSEE if you expect that much money you better be giving it to a good cause not to just feel the Berlusconi family anymore.

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